Stop Relying on Ticket Sales and Start Building Partnerships That Fund Your Events

A practical self-paced sponsorship system for local event creators who are ready to find aligned partners, build a professional proposal, and confidently begin outreach.

Get the Toolkit

Founding price: $47 • Immediate access • One-time payment.

Does This Sound Familiar?

You know sponsorship could take pressure off ticket sales, but you’re not sure where to begin.

Finding the Right Sponsors

You’re unsure which businesses are the right fit for your event.

Creating Valuable Opportunities

You don’t know what to offer sponsors or how much your opportunities are worth.

Building a Proposal

You have great ideas, but turning them into a polished proposal feels overwhelming.

Reaching Out With Confidence

You want to contact sponsors without sounding awkward, generic, or like you’re simply asking for money.

The Sponsorship Shift

Sponsorship is not about asking for a donation. It is about creating a partnership that serves your event, your audience, and the sponsor.

The Sponsorship Shift Toolkit shows you how to identify the value you already have, connect that value to the right businesses, and turn your ideas into a clear proposal and outreach plan.

You’ll stop guessing and start moving through a practical process you can use for this event—and every event that follows.

MAKE THE SPONSORSHIP SHIFT

Everything You Need to Build and Begin Your Sponsorship Outreach

This is not a long program you have to finish before you can take action. Use the trainings for direction, then open the templates and begin.

Three Focused Video Trainings

Learn how to identify aligned sponsors, communicate your event’s value, build your proposal, begin outreach, follow up, and prepare for sponsor conversations.

The Sponsorship Blueprint Workbook

Organize your audience, event assets, sponsor opportunities, package ideas, prospects, and next steps in one place. Optional AI prompts provide added guidance to identify partners, clarify your value, and personalize your outreach.

Sponsorship Opportunity and Package Planner

Turn what your event already offers into meaningful sponsor benefits and partnership opportunities.

Editable Sponsorship Proposal Template

Use a professional structure to present your event, audience, opportunities, benefits, and sponsorship options.

Email Templates and Outreach Tracker

Use proven language for introductions, corporate outreach, proposal delivery, and follow-up—then keep every contact, response, and next step organized.

Step-by-Step Sponsorship Action Plan

Move from planning to outreach with clear priorities you can follow at your own pace.

By the end of the toolkit, you'll be ready to:

✓ Explain why your event and audience are valuable to the right sponsor.

✓ Identify aligned sponsor categories and build a focused prospect list.

✓ Organize your sponsorship opportunities into a clear, professional proposal.

✓ Personalize and send your first sponsor outreach messages.

✓ Prepare for sponsor conversations and follow up without losing track of your next steps.

✓ Use a repeatable process instead of starting from scratch for every event.

The Sponsorship Shift Toolkit is for you if:

✓ You create local wellness, yoga, fitness, community, or purpose-driven events.

✓ You have an event idea—or an existing event—and want sponsorship to become part of the plan.

✓ You want practical examples, templates, and a clear order of action.

✓ You’re ready to approach sponsorship as a partnership, not a request for a favor.

Focused and Practical

This is a focused sponsorship resource designed to help you build and begin your own sponsorship process.

It is not a full event-planning certification or a done-for-you sponsor sales service.

Hi, I’m Colette Ferrell.

For more than 20 years, I’ve produced events that bring people, businesses, and communities together—from intimate community gatherings to large-scale festivals.

Along the way, I discovered one of the most important secrets to creating successful community events: bringing the right sponsors into the fold. Sponsorships can provide more than financial support. The right partners can add credibility, expand your reach, enhance the attendee experience, and help transform a great event idea into something truly sustainable.

As the founder and producer of the It’s Just Yoga Health & Fitness Festival, I used this approach to build lasting relationships with respected brands including Subaru, Mad Hippie, State Farm Insurance, Florida Blue and Orlando Health.

Now, I’ve turned that practical process into The Sponsorship Shift—a step-by-step blueprint designed to help you confidently identify, approach, and secure sponsors who believe in your event and the community you want to create.

This isn’t theory. It’s a sponsorship process I’ve used successfully in the real world for more than a decade.

Still have a question before deciding if the toolkit is right for you? Email me at [email protected]

Real Events. Real Partnerships. Real Results.

Start Building Your Sponsorship Blueprint Today

You don’t need to keep guessing about where to begin or what to say to potential sponsors.

The Sponsorship Shift gives you a clear, practical blueprint you can begin using immediately—whether you’re planning your first community event or strengthening the sponsorship process for an established festival.

Move forward at your own pace, use the templates as you need them, and create a sponsorship process you can return to for every event you produce.

✓ Practical, self-paced guidance
✓ Editable templates and ready-to-use resources
✓ A repeatable process for current and future events

FOUNDING PRICE

$47

Regular Price $97

The toolkit is new. The experience behind it is not.

The Sponsorship Shift brings together the process, strategies, and tools I’ve developed through more than 20 years of producing events and building successful sponsor relationships.

To celebrate its launch, I’m offering early buyers a special founding price of $47 before the price increases.

Get immediate access and start building your sponsorship blueprint today.

GRAB FOUNDING PRICE

Frequently Asked Questions

Still wondering if The Sponsorship Shift Toolkit is right for you? Here are the answers to the most common questions.

Is this a course or a toolkit?

Who is The Sponsorship Shift Toolkit for?

Do I need to have an established event?

Is this only for large festivals?

What exactly will I receive?

Do I need previous sponsorship experience?

Will this toolkit find sponsors for me?

How quickly will I receive access?

Do I have to complete everything at once?

Is the $47 price a one-time payment?

Your Event Doesn’t Have to Depend on Ticket Sales Alone

Build partnerships that support your vision, strengthen your event, and create new revenue opportunities.

Instant access • One-time payment

GET THE SPONSORSHIP SHIFT TOOLKIT FOR $47